AdWords品質スコア アップデート

AdWordsの公式ブログ、Inside AdWordsにQuality Score updatesという記事がありました。

Transparency - Later this week, we're releasing an optional Quality Score column that shows the minimum bid for all of the keywords within an ad group as well as a Great, OK, or Poor quality label for your keyword. You can select this column by clicking 'Customize Columns' in one of your ad groups (selecting this will also automatically populate the column for all other ad groups within that campaign). Use the quality label to get a quick overview of the quality of your keywords, or look at the minimum bid for a granular understanding of your Quality Score. Remember, the lower the minimum bid is for a keyword, the higher the Quality Score, and vice versa.

今週中にキーワードのQuality Scoreのオーバービューが見えるようになります！

Quality - Next week, we're launching improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that we serve to our users. These changes should make it easier for high quality ads to enter the auction while also discouraging low quality ads. First, we're improving the way that we set minimum bids for keywords where we have limited data. For example, if the system does not have any data on a keyword, we'll try to assign that keyword a lower initial minimum bid until we have enough data to make a more accurate assessment of the Quality Score for that keyword in your account. Second, we're improving the Quality Score algorithm to make it more accurate in predicting the quality of all ads. This will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads. We expect that the higher minimum bids for low quality ads will reduce the number of low quality ads we show to our users.

来週、Quality Scoreのアルゴリズムがアップデートされます！

このアップデートによって、最低入札額が上がるキーワードも下がるキーワードも出てくるようです。